Agency: Merkley and Partners. Kia: "Hero's Journey" Melissa McCarthy stars as a wannabee eco-warrior whose efforts to save whales, trees, polar icecaps and the like run afoul of gravity and the laws of physics in the most slapstick fashion. Fortunately she has a Kia Niro hybrid crossover vehicle to ferry her in comfort from eco war zone to eco war zone. (The ad? It doesn't compete against her stunning performance as Sean Spicer on last night's "SNL." ) Agency: David & Goliath. Weather Tech: "Tech Team" Weather Tech jumps into action when a driver spills a cup of coffee. Now if only such rapid-response teams could intervene with people who text while they drive. Agency: Pinnacle Advertising. Beer and Wine Budweiser: "Born the Hard Way" Budweiser proves you don't need puppies or Clydedales for an emotional ad.
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